The Jif peanut butter commercial appeals
to parents who desire comfortable family life. This is because the girl makes a
peanut butter sandwich for her dad because her dad is building her a tree
house. Additionally, the Jif’s slogan is “Moms choose Jif.” Because this is Jif’s
slogan, it proves that moms buy Jif and families eat Jif in order to have
comfortable family life. With this commercial Jif claims that their peanut
butter brings love for one another into the family and the ability to get along
within the family. This is because the fact that the mom bought Jif made the
little girl want to make a peanut butter sandwich for her dad. Because she made
a peanut butter sandwich for him, it shows that she loves her dad. This commercial
works because of its pathos rhetorical appeal. It makes the audience think, “Aw
how cute. The girl is thinking about her dad and is appreciative of her dad’s
work and the tree house he’s making for her.” It makes the audience want to buy
Jif in order to bring the family together.
http://www.youtube.com/watch?v=S3UeS8RJqNk
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