4 Types of Ad Campaigns That Sell

The James Group sells their service by informing the customer on aspects of good advertising and the concepts on which they base their development of successful advertising. The James Group informs the customer of their concepts of advertising by saying up front, in the first paragraph, the four basic concepts that they believe yield successful advertising. These advertising concepts that the James Group identifies with and that they believe all advertising should have at least one of are, “a word hook,” “a character hook,” “a repeatable theme,” and “a consistent brand layout.” The James Group is basically selling these concepts through this essay to attract customers into wanting to invest in their methodology. This is the James Group’s way of advertising. These concepts are the values they attach to their brand. It is interesting to note that the James Group stresses the importance of including one of these concepts into an advertising campaign in order to succeed, but, how does the James Group take their own advice and apply it to their own advertisement, this essay? I ask this because, in this essay, which is a way of advertising the James Group’s service, I don’t see a “a word hook,” “a character hook,” “a repeatable theme,” or “a consistent brand layout.”