Monday, November 26, 2012

3 slogans for Burgerstop

Refuel with Burgerstop
With this slogan I am aiming at Burgerstop having a race car, raceway theme. For example, Burgerstop could be the town's pitstop for delicious, filling food. This slogan makes the customer believe that  Burgerstop's burgers are filling and give the consumer healthy energy.
Burgerstop: Town's top burger shop
This slogan is catchy because of the multiple rhymes. The slogan also makes the customer believe that Burgerstop is the town's "go-to" burger and fastfood joint. Because Burgerstop is the town's top and "go-to" burger place, also makes the customer believe that Burgerstop has the town's best burgers.
Burgerstop's burgers make your mouth pop
This slogan is also catchy because it ryhmes. This slogan makes the customer believe that Burgerstop's burgers are truly delicious. When the word, pop, is tied to Burgerstop's burgers, suggests that one's mouth bursts with numerous, savory flavors, which is what customers look for in food and more specifically, burgers. This slogan also suggests that Burgerstop makes no ordinary burgers.

Friday, November 16, 2012

4 Types of Ad Campaigns That Sell


The James Group sells their service by informing the customer on aspects of good advertising and the concepts on which they base their development of successful advertising. The James Group informs the customer of their concepts of advertising by saying up front, in the first paragraph, the four basic concepts that they believe yield successful advertising. These advertising concepts that the James Group identifies with and that they believe all advertising should have at least one of are, “a word hook,” “a character hook,” “a repeatable theme,” and “a consistent brand layout.” The James Group is basically selling these concepts through this essay to attract customers into wanting to invest in their methodology. This is the James Group’s way of advertising. These concepts are the values they attach to their brand. It is interesting to note that the James Group stresses the importance of including one of these concepts into an advertising campaign in order to succeed, but, how does the James Group take their own advice and apply it to their own advertisement, this essay? I ask this because, in this essay, which is a way of advertising the James Group’s service, I don’t see a “a word hook,” “a character hook,” “a repeatable theme,” or “a consistent brand layout.”

Monday, November 12, 2012

Jif Peanut Butter Commerical 2009


The Jif peanut butter commercial appeals to parents who desire comfortable family life. This is because the girl makes a peanut butter sandwich for her dad because her dad is building her a tree house. Additionally, the Jif’s slogan is “Moms choose Jif.” Because this is Jif’s slogan, it proves that moms buy Jif and families eat Jif in order to have comfortable family life. With this commercial Jif claims that their peanut butter brings love for one another into the family and the ability to get along within the family. This is because the fact that the mom bought Jif made the little girl want to make a peanut butter sandwich for her dad. Because she made a peanut butter sandwich for him, it shows that she loves her dad. This commercial works because of its pathos rhetorical appeal. It makes the audience think, “Aw how cute. The girl is thinking about her dad and is appreciative of her dad’s work and the tree house he’s making for her.” It makes the audience want to buy Jif in order to bring the family together.

http://www.youtube.com/watch?v=S3UeS8RJqNk