3 slogans for Burgerstop

Refuel with Burgerstop
With this slogan I am aiming at Burgerstop having a race car, raceway theme. For example, Burgerstop could be the town's pitstop for delicious, filling food. This slogan makes the customer believe that  Burgerstop's burgers are filling and give the consumer healthy energy.
Burgerstop: Town's top burger shop
This slogan is catchy because of the multiple rhymes. The slogan also makes the customer believe that Burgerstop is the town's "go-to" burger and fastfood joint. Because Burgerstop is the town's top and "go-to" burger place, also makes the customer believe that Burgerstop has the town's best burgers.
Burgerstop's burgers make your mouth pop
This slogan is also catchy because it ryhmes. This slogan makes the customer believe that Burgerstop's burgers are truly delicious. When the word, pop, is tied to Burgerstop's burgers, suggests that one's mouth bursts with numerous, savory flavors, which is what customers look for in food and more specifically, burgers. This slogan also suggests that Burgerstop makes no ordinary burgers.

4 Types of Ad Campaigns That Sell

The James Group sells their service by informing the customer on aspects of good advertising and the concepts on which they base their development of successful advertising. The James Group informs the customer of their concepts of advertising by saying up front, in the first paragraph, the four basic concepts that they believe yield successful advertising. These advertising concepts that the James Group identifies with and that they believe all advertising should have at least one of are, “a word hook,” “a character hook,” “a repeatable theme,” and “a consistent brand layout.” The James Group is basically selling these concepts through this essay to attract customers into wanting to invest in their methodology. This is the James Group’s way of advertising. These concepts are the values they attach to their brand. It is interesting to note that the James Group stresses the importance of including one of these concepts into an advertising campaign in order to succeed, but, how does the James Group take their own advice and apply it to their own advertisement, this essay? I ask this because, in this essay, which is a way of advertising the James Group’s service, I don’t see a “a word hook,” “a character hook,” “a repeatable theme,” or “a consistent brand layout.”

Jif Peanut Butter Commerical 2009

The Jif peanut butter commercial appeals to parents who desire comfortable family life. This is because the girl makes a peanut butter sandwich for her dad because her dad is building her a tree house. Additionally, the Jif’s slogan is “Moms choose Jif.” Because this is Jif’s slogan, it proves that moms buy Jif and families eat Jif in order to have comfortable family life. With this commercial Jif claims that their peanut butter brings love for one another into the family and the ability to get along within the family. This is because the fact that the mom bought Jif made the little girl want to make a peanut butter sandwich for her dad. Because she made a peanut butter sandwich for him, it shows that she loves her dad. This commercial works because of its pathos rhetorical appeal. It makes the audience think, “Aw how cute. The girl is thinking about her dad and is appreciative of her dad’s work and the tree house he’s making for her.” It makes the audience want to buy Jif in order to bring the family together.

http://www.youtube.com/watch?v=S3UeS8RJqNk

What I had for breakfast this morning

This morning I went to Jamba Juice at Turner Place to get a smoothie for breakfast. Most people get smoothies as a drink to go along with their meal, but I get one as my meal because they are surprisingly filling. This is good because if you drink a smoothie it is like eating a meal because of how many calories and sugar are in one. I ordered my smoothie and because a lot of people were there I had to wait because my drink number was 3743 and 3729 was just called. So as to not waste time I went upstairs to get my daily coffee. I have begun to love coffee so much that I look forward to getting it every day after my early morning classes. At Jamba Juice I wanted I peanut butter smoothie but the salesperson said they weren’t serving peanut butter smoothies because peanut butter was recalled. So I ordered an orange dream smoothie. I was good because it tasted like an orange creamsicle but it also tasted like it had artificial sweetener in it. I was also looking for something richer, which is why my first choice was a peanut butter smoothie. It is interesting that the peanut butter was recalled because we were just talking in English about where our food comes from and how industrialized food production has become which has led to an increased number recalls. The peanut butter recall that I didn’t know about but now do because I’m in college and my world has become only Blacksburg, VA, is going to make me more cautious about eating peanut butter products for now.

"Farmer in Chief"

Reworking food production to make it more green and regional is possible, even though the process will be expensive and take a long time. Despite the tremendous requirements to rework the food production industry, the benefits of a greener, healthier and localized America are worth it. The current government regulation and the large companies, like Monsanto, that have contracts with farmers are at stake. The current tax rates, government spending and the budget are also at stake because if the government undertook this project, all of what was listed previously would increase. The idea of fast, cheap, and convenient food would be exchanged for inconvenient, expensive, healthy and quality food. This is because meat processing plants and feedlots would not exist because the livestock would be moved to the fields. If livestock moved back to the fields, the sun would feed the animals instead of fossil fuels and corn that produce diseases like E. coli, resulting in green farming. But meat would also be more expensive because it would take more labor and time to grow a cow, resulting in quality meat. As a result of expensive and inconvenient food, America would become more healthy because food wouldn’t be as cheap and accessible.  

Consider the Lobster

The purpose of the essay, “Consider the Lobster” is to inform readers about the truth about eating lobster and perhaps to argue against people from eating lobster because the lobster preparation can be seen as unethical. The truth about eating lobster is that it is cooked alive; live lobsters are placed in a boiling kettle and then are served to costumers at restaurants. Although you can humanely stab the lobster in the head and then boil it, not all restaurants and lobster-eaters do this. The article is interesting because it describes the pain the lobsters feel when they are boiled. Although lobsters don’t feel pain the way humans feel pain because they have a different nervous system, boiling lobsters alive is still unethical. One knows boiling lobsters alive is unethical because restaurant cooks often leave the room as the lobster is boiling in the pot because the lobsters shake the kettle in attempt to escape the hot water. This essay is similar to the documentary because they both reveal a hidden, unfortunate truth about where food that humans eat comes from. The argument that this essay poses is similar to an underlying argument that the documentary has. The documentary’s underlying argument is that chickens, cows and pigs and mistreated in and on their way to the slaughterhouses. The animals are crammed into trucks and trains and then crowded in the assembly line of the slaughter factory. These animals die stressed, just like the lobsters.

Why food matters

Food matters because it fuels our bodies. It is a necessary substance that allows humans and all living things to survive. Although food in general is very crucial, healthy food is even more so and has even a greater importance for the human body. If the human body is not given a healthy diet, it is unbalanced. If the human body is unbalanced it can’t function as well as it supposed to. What is a healthy diet, one may ask? Well a balanced diet consists of lots of fresh fruits and vegetables, whole grains, dairy and protein. However there are two key words in this description: fresh and whole. Often times, people believe they are eating healthy and eating their daily serving of grains and greens when they eat canned fruits and vegetables and white pasta and bread. However, that is not the case. Canned vegetables often contain salt and give the body excess and unnecessary sodium which can be unhealthy if the body is not using it in exercise. Canned fruit often contains added sugar, which turns into carbohydrates if not used for energy in exercise. But it is not to say that canned vegetables and fruit are totally unhealthy, it is just that fresh vegetables and fruit give the body less unnecessary ingredients and more vitamins and nutrients. The body gets the maximum vital vitamins and nutrients if fresh fruits and vegetables are consumed. White pasta and bread also doesn’t contain whole grain and the vitamins and nutrients that whole grains pastas and bread contain. Not only do humans need a healthy diet, but animals need a healthy diet. Like in the documentary we watched in class, cows that are slaughtered for beef are fed only corn in the feed houses. Cows are supposed to eat grass but corn makes the cows fat faster. Additionally, cow stomachs can’t properly digest corn because corn is acid resistant and E. coli develops, which makes the beef from that cow contaminated. Therefore, healthy diets in both humans and animals are important.